Roodeberg wine celebration and launch, KWV, Paarl - Blank-Canvas
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Roodeberg wine celebration and launch, KWV, Paarl

The Roodeberg wine range celebrated their 70th birthday this year. One of their well-known wines, the ‘1949’ got a whole new look and was revealed and launched at the event.

The brief for this function immediately resonated with us. We were to focus on the fact that the range has deep roots in age old South African tradition. That they were wines that we grew up with and still enjoy in our homes today. These wines were dinner table companions, whether in celebration of a special occasion or just a braai with friends.

The event took place in different sections and we wanted to take the guests through the cellar on a sensory journey. The adventure started in the Cathedral Cellar where guests were welcomed with MCC and canapés. These were all new takes on old favourites such as “plaatkoekies”, “vetkoek en mince” and samosas. As they walked down the red carpet they could follow the history of the wines and learn where it all began and where it was headed.

After they were welcomed, they were ushered into a small passage splashed with pink lights. Here they could graze at two long tables reminiscent of a strawberry field, perfectly complimenting the beautiful Roodeberg Rosé.

The pink passage led to the cellar where the wines from the range were resting in wooden barrels. We created a “living room” effect with mismatched tables and chairs – nothing too formal or perfect. Two lounge areas invited guests to relax on cosy sofas and chairs after their meal(s). Paired with various wines from the range, the guests enjoyed a tasting menu ranging from a ‘braai box’ to Sunday roast and dessert was served on a melted wine bottle.

Branded, leather wine coolers along with a bottle of the new 1949 was given to each guest as a parting gift. A lovely reminder of a beautiful event.

All-in-all, it was a wonderful celebration and we were very happy to be a part of it.


Planning and co-ordination: Blank Canvas Event Design

Venue: KWV

Photographer: Kyle Krige Photography

Chef: Mynhardt Joubert

Flowers: Blomboy

Furniture/lights: Goeters